Content Strategy Blueprint, Chapter 7: All is set: You Have a Marketing Machine in Place!

Link to e-book and workbook

Hi friends,

Every week, I share one chapter from this book with my paid subscribers. You can also order this book here.

Enjoy the Chapter 6 of my Book “Content Strategy Blueprint.”

You can find the links to the previous book chapters here:

• Intro + Chapter 1: Start With WHY

• Chapter 2: Define Your Target Audience and Ideal Customer Profile

• Chapter 3: Choose the Most Effective Marketing Channels

• Chapter 4: Map Out Your Customer Journey

• Chapter 5: Set Up You Content Strategy

• Chapter 6: Create Crave - Worthy Content on a Consistent Schedule

Warning:

This book will change you in just 7 days.

There is no shortcut:

1. Sit down and read

2. Go through fre Workbook as you are reading.

3. Do the work and you’ll end up with so much clarity about your business, your marketing and actual action plan.

You’ll find the link to free book and workbook at the end of this post.

Please upgrade your membership to get this book for free and my free coaching via email or Substack chat. Alternatively, you can buy my book online.

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Day 7: All is set: You have a marketing machine in place!

Congratulations!

If you manage to come to the end of this book, I believe you’re equipped to start using content marketing right way.

If you have followed clear steps:

• You have an excellent product

• Well-crafted price

• Product positioning and channels to market (place)

• A good marketing strategy is in place

• Promotion plan

you now have a solid foundation to start your marketing on the

right foot.

What’s next?

I’m sharing with you a few tips to help you build and leverage trust. These steps are at least a good start for your small business to build an audience, gain trust and position youself as a solution to your audience’s problems.

These steps have proven the most important for me in the past, and they are always the first step in the journey of turning your followers into customers.

Speak Their Language

It sounds like vague advice — understand your audience. Easier said than done.

To learn to speak customers’ language and tap into their pains and struggles, I recommend using these actions:

• Ask them! Surveys, quizzes, emails, and polls. Read reviews

carefully (bad customer reviews can be a great teacher!) Hear what they have to say. Hear their objections. Especially objections.

• Connect with them on the network they already use and use the unwritten rules of that channel to communicate. Trying to push them to your network is kind of a waste of your energy (but we’ll see what happens with Instagram users being pushed to Threads).

For example, I market NewTechWood to multiple audiences for

the same product at my full time job. We wholesale composite decking and have multiple stakeholders:

• Architects and designers who specify the product

• Builders and installers who install it in the homes

• Homeowners who want a no-maintenance, timber-looking eco-friendly product (no, they want to chill on their deck instead of painting it every then and now).

• We also have our retail resellers as our audience. So we communicate using high-end case studies and design challenges with architects on LinkedIn and use the “hey mate” down—to—earth approach with tradies on Instagram.

PRO tip: Keep the responses from your surveys and communication with prospects handy in one document so you can refer to them and find the proper words to use. Use that same language on your website, newsletters, and social media posts.

First help, then sell

Establishing trust is essential for converting followers into clients. Share client testimonials, case studies, and valuable content that positions you as a trusted expert.

But even better, help them first, so they have trust you can solve their problem. That way, you’ll tackle many objections to purchase.