Content Strategy Blueprint, Chapter 5: Set Up Your Content Strategy
Who needs a strategy when we can aimlessly post and pray for good results?
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Content Strategy Blueprint, Chapter 5: Set Up Your Content Strategy
Who needs a strategy when we can aimlessly post and pray for good results?
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Yes, you can post without a firm plan and the strategy, but that’s no end road. Posting randomly will just suck your energy and give accidental results.
According to Ahrefs, a content marketing strategy generates 3x as many leads as outbound marketing and costs 60%less (and probably 95% less annoying to potential customers).
What is a content strategy?
Content strategy is not only your content, social media channel, or interaction. A content strategy is a comprehensive plan for creating, releasing, distributing and managing your content. It’s the backbone of your marketing that ties all small steps together.
It ensures your target audience sees your content at the right time and place and helps you transform visitors into customers.
Your content strategy aims to draw potential customers into the marketing funnel and nurture their journey to becoming loyal customers and brand advocates.
What does that mean, in plain English?
Your content strategy maps out the entire content process and guides every process step, from planning and writing to distribution.
How to set up your content strategy?
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