💫 TL'DR Edition: Our Worst Fears Lie in Anticipation
Three quick, yet powerful ideas to improve your marketing
Hi friend,
Long newsletters are great, but they suck.
Are you searching for high-quality marketing-related info about strategy, plans, content, and excellent online tools that can make your life easier but don’t have enough time to read long posts? I feel you!
It's time to go TL'DR: I know you don't have hours to read and learn everything you want to know about marketing.
That's why I'll share my TL’DR editions with you every week: three ideas to power your marketing, be more strategic about your growth and get more done.
I’ve been writing it on Convert Kit for a long time but decided to move it to Substack. The idea is to send you small, easily chewable ideas you can apply immediately.
I hope you’ll like It, but please, let me know if you think it sucks.
Our worst fears lie in anticipation.
Don Draper*
* I’m currently watching Mad Men, and I love Don Draper’s work as much as I hate how he treats women.
Content marketing
Quick writing tip: Make your first sentence short.
Make it bold, short and borderline incomplete.
Why?
The sole purpose of the copy is to intrigue the reader to:
Read the next sentence.
If you ruin the first sentence, they’re gone.
Hit them with a snack before a three-course meal. Let them grab the dopamine hit first.
Use this principle in your emails, product descriptions, & body copy of website pages or sales pages.
Tools of the Week
ClickUp: I have used Trello for years, but as they blocked me, I have been using ClickUp lately and love it!
The toolkit to get your business organised - fast.
Check your headlines or create decent one with the help of Co Schedule Headline Studio.
From my Inbox
Reinvent your brand with the human story: Dove Double Diamond Case Study.
If you want to go full focus, I recommend Full Focus Newsletter.
Do you know you can submit your guest post and get published in Kristina God’s Substack newsletter, one of my favourite European online writers?
I wrote an e-book to help you start and leverage your marketing on a budget, without outsourcing it, but without burnout.
I’m launching it in October, and you can get it for free when you upgrade your membership.
👋 hey, thanks for sharing this. Most important question: is this post something I'd like to see or expect to see in the Online Writing Club?
I have no submission guidelines but this one is very important.
Plus, sharing some personal pictures to make it more personable.
In the section: Guest Author Essays are some examples.
Love your photo, Angelina. And nice seeing you being active on Substanck more. It's worthwhile 💜