Have You Tried With Honesty?
Marketing Fairy #30: Big personal update + LinkedIn Challenge + Copywriting example + Email marketing example + Great online tools
In this newsletter:
My personal update
What have I learned from my 30 - day LinkedIn challenge
One great copywriting example
One email marketing tip I liked
Great online tools
One quote to motivate you.
I hope you’ll enjoy it!
If you’re not a subscriber, it’s a good idea to subscribe.
Personal Update: We got our visa after 5.5 years!
Hi,
I hope your week is going well.
I’m still in the clouds because of our big personal update: after 5.5 years of life in limbo, we finally got the visa that secured our stay in Australia.
My family <3
That is so huge news for our family of five, as we went through a lot to get there. If you want to read more about our immigration story, check out these articles:
My journey from Marketing Manager to a Cleaner and back to Marketing.
How I built a completely new life in five years as an immigrant.
I hope these stories can motivate you to make a big change in your life. In life of my family, going forward, hopefully, much less stress about our permanent residence and more creativity and stability.
Regards,
✨✨ Angelina ✨✨
🎯 What Have I Learned From My 30-day LinkedIn Challenge
I I must admit — I have a hate-love relationship with LinkedIn. I’ve never found a real network there and never went deeper than shallow conversation. I like to push my limits so Last month I took a 30-day LinkedIn challenge.
Did I fail? Read it here. You’ll find out what the LinkedIn “broetry” is, why I choose to be honest rather than smart, and how LinkedIn for Creators has recommended my newsletter.
One Great Copywriting Rule: Honesty
I’ve been talking A LOT that marketing is not omnipotent. It gets good just if the product is good (yes, they are some exceptions, but they’re just proof of the rule).
If you are a small brand, there are simple steps:
Share a good story.
Avoid big words- write like you talk.
Sell benefits.
Do not lie.
Do not overcomplicate.
Sometimes, blunt honesty is the best way to approach your story, as with this Gringo Bandito hot sauce.
What do you think? What would you write on your product if you’re completely honest?
Email marketing
I read A LOT of newsletters. I love to see what fellow creators do. Get some great ideas. Look into the opportunities to collaborate. And also to share some brilliant things I discovered.
This week, I want to shout out Jason Resnik, the author of Evergreen newsletter, who asked:
"When following up with those who don't buy, when do you ask for a reply versus send them to a form?”
His suggestion is:
“Instead using Chat GPT to craft the long survey, encourage people to simply reply to email. Then, collect all responses and ask Chat GPT to organise and analyse them”.
Brilliant!
Tools of the Week
🖋 Writing: SAVE 30% just today. If you're after an AI-powered text rewriter and paraphrase, today is a great time to try Quillbot, as they offer a 30% discount on their premium. Use Code: STUDY30
📈 Productivity: Monday.com - to streamline your complete workflow. It’s great for small businesses.
Newsletter: ConvertKit: I’ve started using it recently, it has much more options than Substack, and Partners Network is a great tool for growth.
Quote of the week
“The secret to marketing success is not secret at all: word of mouth is all that matters”
Seth Godin.
When you ready I can help you with these:
Content marketing strategy: schedule a free discovery call.
Get one-on-one coaching.
Get my free content marketing template.
💌 Let's Chat 📩
Hello from a fellow marketer and Substack newbie. I’d appreciate your advise on the email marketing side of this platform, if that’s ok? I have an established email list in Kartra which is also my CRM system, sales pages, memberships etc. So I need to keep my contacts there. What’s the best way to use Substack’s email functionality? Use it as well as Kartra, and keep it for subscribers here? I’m still trying to figure it out 😅
Wow. Value packed. Congrats on the visa for Australia 🌏🦘 thin you're right about the emails. Honesty is crucial. Curious to learn more about your LI experience. Sales pitches ... oh boy... I can sooo relate. Will also read your story how you went from marketing manager to cleaner and then back