Underrated Marketing Tactic That Every Business Should Use
+ Kickass headlines + Lettergrowth + Systeme.io
Hi, I hope your Tuesday is going well.
In this #marketingfairy issue:
Newsletter layout change.
How businesses overlook this massive source of profit
Really cool marketing tools
I decided to change my newsletter layout. I'll still be sending my emails on Tuesdays, but from this issue, you'll be getting:
1. The first week, a short email with actionable tips that small businesses and marketers can apply immediately.
2. The second week, a longer email will go in-depth about some essential content marketing and strategy issues.
Please hit reply and let me know what you think :)
p.s. For all writers looking for gigs, I wrote how stupid I was, so you don’t have to be.
Hugs from (finally) sunny Perth
Underrated Marketing Tactics That Every Business Should Use
How often have you been disappointed as a repeated client (it can be any product or service)?
Why do so many businesses oversee or neglect their existing customers?
They invest so much in:
new leads
new customers
Lead magnets
Increasing conversion rate
Craft offers to appeal to new customers.
And real treasure is already there - in their CRMs and email database.
Existing customers who already purchased our product.
Your existing clients are 50% more likely to try out a new product and spend 31% more than new leads.
Customer retention can be a great source of profit: think repeated purchases, customer lifetime value, making brand advocates or upsell offers.
The possibilities are endless.
If your marketing does not segment existing customers, appreciate them and market to them, you’re losing money big time.
p.s. If you want to read how your marketing can support and increase customer retention, please reply to this email, and I’ll prepare an in-depth analysis and ideas for you.
Great findings this week
Writing: Try Sumo’s Kickass headlines.
Marketing tool: If you need funnel builder, email marketing and course platform Systeme.io, an affordable, all-in-one marketing tool.
Newsletter growth: Lettergrow. A new tool I discovered to seek collaboration with other newsletters. (I’m not too sure, but I think I read it in
newsletter.
Quote from my notebook
"Loyalty is when people want to give up the best product or price to continue to do business with you."
- Simon Sinek.
Have you downloaded my FREE Content Calendar template? It is in Notion (If you don’t have you can register here), free and easy to use; check it out.
That’s all for this week. Let’s stay connected in Substack notes, and you can always hit reply.
I need a favour: If you like to read my posts, please recommend my #marketingfairy newsletter?
Lettergrowth has helped me grow so much.