Steal my 6-Step Process to Write Anything Fast(er)
NO, you can’t write an article in 13 minutes like some gurus say...
I’m happiest while I’m writing. But writing can be a daunting process.
You need to know or make systems to make things easier for you.
I was a journalist for 12 years and didn’t know how to write at scale. I learned that skill just when I became a marketer — you must create writing systems to make things easier.
If you create systems, you can write fast, even when your inspiration is ZERO.
Don’t fall under the bullshit that some gurus try to sell to you that anything can be written fast and that you can write tonnes of quality content in minutes.
That sounds fabulous, but it’s a lie.
You can make your writing faster with three things:
Learning to write. Conquering the words and sentences.
Learn how to generate endless ideas for writing and have them handy.
Learning systems to organise and templatise your writing so you never start from scratch.
Learn how to reuse your existing content.
But you can’t write boost-worthy article in 13 minutes. Or if you can, that’s an anomaly, not rule of thumb.
Here is a six-step process for you:
1. Pick a topic
a) If you’re a solopreneur or business owner, your topics would be around your product or service
b) If you’re a creator, your topics will be in your chosen niche.
But choose something you’re very passionate about, and you can talk or write about it for hours.
2. Then focus on a pain point (s)
People won’t read about you. They will read about what their pain point you can solve.
The more specific the pain point, the better.
Want to make a more compelling copy?
The simplest starting point is to follow the rule of one:
>> Target ONE person
>> Have ONE goal
>> Present ONE offer
>> Sell ONE product.
3. Write a powerful hook — headline package.
People do not read; they skim.
If you master the headline, that’s 61% of your work done.
Get them to swallow your hook; that’s 82%
Writing good hooks is a separate science, but if you want to keep it simple for starters, you can use this simple formula (I found it from Matt Barker, one of my favourite young content creators):
3 P’S formula:
Product + Person + Pay off = powerful hook.
For example:
🔔 7 copywriting frameworks that small business owners can use to elevate their personal brand on LinkedIn.
Headlines?
The best writing can be ruined by mediocre headlines.
Bad headlines are like an ugly shop window — no one would want to enter the store if the entrance doesn’t look promising.
Think about the headline as a promise to your reader.
You need to reveal:
What exactly is inside
What problem are you solving
How will that help them? (They aren’t interested in you, you know?)
If you need more deep insights into how to improve your headlines, check out this post:
4. Write an outline
Write down key points.
Explain your points.
This is what makes your writing unique.
Explain WHY — give your point of view and your results.
Now, you have a skeleton of your future article or post.
Hook
Promise + establishing authority
Key points.
Explain your points.
Explain WHY
Summarise
Add the strongest point + CTA
5. Develop your ideas
This is what makes your writing unique. And where many people make mistakes, letting AI expand their points and ruin their uniqueness.
You can use Chat GPT to make your outline, but please don’t use AI to expand these points!
6. Strong finish + CTA
Give them the next step.
Offer the light at the end of the tunnel.
Make the last sentence memorable and provide the outcome they want.
Wrap it up.
Don’t listen to BS gurus.
You can’t write 100x faster just with tricks. But, you can save a few hours every week when you have your writing system sorted.
If you have ever struggled to create content, stay consistent, and build a writing system, this content marketing hub is the solution for you.
p.s. I’m launching my Magic Content Hub soon; sign up here to find out first when I launch it :)
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Very informative