Craft Your Bullshit - Proof Offer
Marketing Fairy #29: + Copywriting tip + Otter.ai + How to eat elephant
In this newsletter:
My personal update
How to quickly make a bullshit-proof offer
One great copywriting rule
Great online tools
One quote to motivate you.
I hope you’ll enjoy it!
Hi,
I hope your week is going well.
I’ve been sick last week. If you don’t want to stop, your body will remind you.
I’ve been struggling these days to achieve my goals. I promised to go slowly and keep a good balance, but staying accountable is difficult when you have so much to do. Then, I reminded myself that every growth comes with pain.
“Real growth comes from necessary suffering. So if we want to grow, we must suffer.”
- Mark Manson
I was running late with this issue and started to feel guilty.
Then came across
post and her celebration of returning after life got between her and her Substack. It is a much-needed reading to remind myself about promise - keep sane, grow at your pace.Regards,
✨✨ Angelina ✨✨
🎯 How to quickly make a bullshit-proof offer
If you’ve ever read any guide to creating a landing page, sales page, or online offer, you couldn’t skip the basics: What value you offer in the title, how value in the subtitle, social proof, and CTA.
But how do we determine value?
I use something I like to call the “so what” methodology.
If you’re creating an offer, the first question you should ask yourself and your team is, “Why would people buy from us”?
What problem do you solve?
How can you solve it?
Why is your product better than others?
Why should I believe you?
It would help if you were like a 5-year-old child, annoying but inquisitive. Asking ‘Why?’ … ‘But why?’… ‘But why?’
This technique is a simplified version of Socratic Questioning, that can help you explore topics and ideas further than the most surface level.
Use it to reach your target audience on a deeper, more human level aligned with their underlying needs and desires.
EXAMPLE:
Here is an example of ClickUp offer. I recently discovered this tool, and they bought me the “One app to replace them all” phrase, as I despise having an increasing number of tools just to keep my work in order.
Further in the copy, they provide answers to almost :) All my questions (what tools they replace, how they replace, how this works…
Contact me if you need help with your bullshit-proof offer.
💌 Let's Chat 📩
Golden Rule of Copywriting: Show You Understand Them
Building a relationship with your future customer starts with understanding their pain.
They have some pain you (and your product) can solve.
Use sentences like:
“I’ve been there.”
“We understand you”…
The more you show you’ve been there, the more they’ll believe you. And trust is always the first step to purchase.
Tools of the Week
🖋 Writing: Otter.ai. If you don’t have time to write content, talk while walking and let Otter.ai transcribe your audio notes into first copy drafts.
📈 Productivity: Brain.fm. Music is scientifically proved to improve focus.
📅 Content planning: My content calendar template.
Quote of the week
“There is only one way to eat an elephant – one bite at a time.”
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