Three Quick Steps to Evaluate Your Content Strategy
+ Copywriting golden rule + Increase your click rate + App of the week
Hi,
I’ve promised to share my journey with you, and I keep silent about it.
Fear?
This is not the first time I’m building a side hustle. I did it once back in my home country, Serbia.
Now, I’m trying to make a side income in Australia, where I’ve been living for the last five years. I have a full-time job and need to keep it to comply with my visa.
It’s not easy.
But it’s so rewarding.
I’m not sure whether you want me to share my personal insights with you.
If you want to read about it, send me an email: marketingfairyperth@gmail.com
I’m asking you for support!
Regards,
✨✨ Angelina ✨✨
In this newsletter:
How to quickly evaluate your content marketing strategy
One great copywriting rule
One great online tool
One small change for a better clickthrough rate
One good quote to motivate you.
I hope you’ll enjoy it!
How to quickly evaluate your current content strategy
The smartest way to get a content marketing audit is to examine your marketing funnel.
Source: Sprout Social
🎯 Evaluate Your TOFU/MOFU/BOFU Strategy
TOFU, MOFU, and BOFU are acronyms that explain a stage in your customers’ journey:
✨ TOFU: Top of the Funnel, also known as the awareness stage. This is where you generate traffic and get noticed.
Your customer just started researching the best solutions for their problem and found - you!
ACTION: Show them a glimpse of your personality and brand essence. Grab their attention and make them crave more!
💡 MOFU: Middle of the Funnel, also known as the consideration stage.
This is when lead generation kicks into high gear. It's your chance to educate, inform, and establish yourself as an expert in your field and the ultimate solution for them.
ACTION: Create insightful content like listicles, do's and don'ts posts, and how-to guides.
🚀 BOFU: Bottom of the Funnel, also known as the decision stage.
You've gained the trust of your leads, and now it's time to push them towards taking action.
Share compelling case studies, testimonials, and social proof that reinforce your credibility. Oh, and don't forget the power of a clear Call To Action!
ACTION:
Ask yourself this:
Are all your BOFU posts accompanied by a clear Call To Action?
Have you collected those precious email addresses to connect with your audience truly?
Remember, a rock-solid content strategy fosters relationships and guides leads towards your offers.
Contact me if you need help with a content marketing audit.
💌 Let's Chat 📩
Golden Rule of Copywriting: One Person, One Offer, One CTA
It might sound like too generic advice, but getting to know your audience is crucial.
Your ideal customer.
And to know them well, you need to:
1. Ask them about their pain/problem
2. Get real feedback on your product/service
3. Iterate to improve
Then, write your copy.
Keep in mind all the time>>>>
➡ One person.
➡ One problem.
➡ One offer.
➡ One irresistible CTA.
From there, there are just two ways:
↘ They shoot off your page
↗ They say: I want to hear more.
Whirlpool Lifted the Clickthrough Rate by 42% With Just One Small Change.
You can drastically improve your clickthrough rate by changing your offer from multiple to ONE.
Whirlpool first launched an email marketing campaign with four calls-to-actions related to their new Ice Kitchen Collection.
Then, they realised one offer and one CTA would be much better.
The result:
BEFORE
AFTER
Case Study Source: Marketing Sherpa
Tool of the Week: Hypefurry.
Have you tried Hypefurry, Twitter (X) audience-building tool?
I returned to Twitter a while ago but I need a more systematic approach that won’t waste too much of my time. Sign up and try it!
Quote of the week
“Know your limits and stick with them”.
-Jodi Picoult
p.s. this quote is in my latest article on Medium, where I tackle things you can cut from your life immediately to reclaim control over it.
Do you have a tool where we can schedule across Instagram, Facebook and Twitter? Is buffer the best?