Improve Your Content Marketing With TOFU - MOFU -BOFU Approach.

In-depth guide: The smartest way to make better content is to examine your marketing funnel.

Hi friend, I’ll be blunt (as a typical Eastern - European girl, ha!):

If you do ad hoc writing and posting, your content strategy sucks.

You don’t have a content strategy.

It’s like throwing spaghetti to the wall to see what sticks and stays.

If you target everyone, you’ll hit no one.

I know it’s difficult to overcome the sense of overwhelming insecurity when you start.

I’ve been there.

Big time.

• I have 20+ years of experience in writing and 10+ in marketing, and still, I felt so lost when I started my writing side hustle in English.

• I started writing not to build a business but to feel better — I was in a bad place after my father’s death, stuck in Australia de COVID lockdown.

• So, I started writing to save my soul.

• But after just a few months, I realised, “Hey, this could be a business”.

I sat and audited my random content and made a content strategy.

That led me from chaos to clarity and from overwhelm to confidence.

Why do you need a content marketing audit?

No matter what you sell, customers w…