Marketing Fairy #23: Fix Your Copywriting in Three Minutes
Hi,
I hope you’re well.
I feel discouraged these days. Everything is a struggle.
Getting followers, subscribers, finding writing inspiration, landing a client.
But that’s ok.
I don’t believe in overnight success and quick fixes to get everything fast.
And I do love the process. Writing makes me happy!
Just because you do something often doesn’t necessarily mean you’ll get better.
So, I’m considering changing this newsletter structure to serve my audience better.
I’m thinking of two types of emails and alternating them each week:
Short, on-point tips you can use no matter if you’re a small business owner, marketing manager, or just learning marketing
One newsletter offering one deep article on one content marketing-specific topic.
I’d like to hear your thoughts on this.
p.s. I can’t find the source of this great cartoon.
Fix Your Copywriting: Writing to Engage and Convert
Speak with, Not at, Your Reader: Avoid talking to them; talk with them to create a meaningful conversation.
Cut Out Adverbs: As Stephen King says, “A road to hell is paved with adverbs.”.
Look at your existing copy and eliminate at least 80% of adverbs.
Look at Your Ideal Customer:
Literally! Personalize your message by imagining their image and description, and write directly to that person (or print someone similar and keep it above your desk!)
Jasmin Alic, one of LinkedIn’s top creators, has an even better tip:
When he writes, he starts with “dear son”. The trick is to write to a person you’re emotionally connected.
Write with an Eraser: Create a jar, and for every word you remove from your copy, add one buck until you reach $1000.00. (This one is difficult, but I know it makes me a better writer).
Replace Commas with Periods: Make your writing clearer and more assertive by using shorter sentences with periods instead of overusing commas.
Avoid “Landing Page” Words: Stay away from buzzwords like “enhance” and “empower” and the like If you don’t use them while talking to someone, don’t use them in the copy.
Write Naturally: Adopt a conversational tone and use pronouns to create a friendly, approachable voice that aligns with your audience.
Highlight Value Over Action: Instead of focusing solely on the call-to-action, emphasize the value your product or service provides to customers. Showcase how it improves their lives.
Keep Your Personality: Let your personality shine through your writing. Authenticity builds trust and connects you with your readers on a personal level.
Remove fluff: Be specific in your copy. Avoid vague language that can dilute your message and remove any unnecessary fluff.
These two sound like common knowledge, but I’m still seeing many businesses failing to deliver this:
Call Out Your Targeted Customer: Address your targeted customer directly, using language that speaks to their needs and desires.
Sell End Results, Not Product Features: Focus on highlighting your product’s value to customers rather than just listing its features. Let them see how your product solves their problems and fulfils their desires.
I’ve started the 30-day Likeding Challenge. Will you join me?
I’ve had a love-hate relationship with LinkedIn for years. I’ ’ve never used it consistently. I’m embarking on a 30-day LinkedIn challenge, posting daily to learn new ways of LinkedIn.
I’ll share my journey and insights on marketing, writing, and personal development.
Join me to grow together!
🚀 Enhance LinkedIn presence.
📚 Share knowledge.
🌱 Grow personally and professionally.
Quote of the week
“The scariest moment is always just before you start.”
“Steven King”