Don’t Waste Time on Socials — Create Crave-Worthy Content, Repurpose it and Distribute it EVERYWHERE.

Learn to write smart and convert effortlessly.

It’s OK to post on socials to attract leads/customers.

But, it’s bloody crowded out there.

Every morning, while you drink your first coffee, millions of people post something on socials (Source: Neil Patel blog):

• 23 million on Tik Tok

• 216 million on Youtube

• 350 million of FB

• 500 million on X

• 2 Million on LinkedIn

• 95 million on Instagram

Photo by Rae Tian on Unsplash

I know; social media are one of the main tools for building your audience = leads/customers.

But it’s a vicious cycle.

You can spend all your time crafting smart social media posts and videos without cutting through the noise.

Some solopreneurs or small businesses have built their empires relying only on Instagram or TikTok. But this proves the big rule of thumb:

Never use (only) someone else’s channel to build relations with your customers.

You don’t know if Mark Zuckerberg decided to shut down his FB/Insta money-making machine one day or if Elon Musk made another stupid move with X.

What marketing channels do you own? You may ask.

Only:

• Your website

• Your email/newsletter list.

If your hosting and your email provider shut down as of tomorrow, you’d still be the owner of your website database and your email list.

Use reverse engineering to craft crave-worthy content.

1. Choose your primary social media network (up to two if you’re starting). This guide can help you decide.

2. Define your content marketing pillars — specific topics that define your business and resonate with your audience.

3. Test these ideas on the social network of your choice. Lately, Substack’s Notes has become my favourite playground for testing ideas.

Or look at your past posts and find the best-performing posts. These are your main topics.

3. Write long-form content around these topics. That can be:

• Article

• Blog post

• Report or

• Case study (this depends on your business model and type of business).

• Newsletter

4. Repurpose long-form content into social media posts (text, images, carousels, videos).

5. Add a clear CTA to increase website traffic and conversion and grow your email list.

6. Build authority and trust and use opportunities to turn followers into customers.

Now you have a structure for your blog/social media planning!

It’s not often taken seriously, but, please be careful how you spend your valuable resources.

I’ve felt this on my skin, multiple times in my life, ending up with burn out, and feel of loss. Time, cobined with your unique talent (and everyone has one) is the most preccious asset you have.

Using this strategy, you’ll create more quality content that resonates with your audience and 10x your content.

One article can become (for example):

1. Two tweets and three threads

2. One newsletter

3. One image or carousel

4. Two short videos for YT or Instagram

That’s ten pieces of content from just 1 article!

Photo by Vardan Papikyan on Unsplash

How to make crave-worthy content?

Here are a few ideas on ways to create something special on both your channels and socials:

1. Tell a story.

B2B, B2C, it doesn’t matter. It’s always human to human.

Readers love a human story. Make it personal.

2. Use a conversational tone.

It’s often said: write like you talk. It’s not easy, but people will notice if you force yourself to write that way. And they will love it.

3. Cut the fluff.

Bin. yep. All excess beloved words.

It needs to be clear, not clever.

4. Mix it up.

If you post on a blog/website, change the type to helpful tutorials, list posts, interviews, how-to posts, and reviews.

The same counts for socials: If you post on LinkedIn, for example, combine longer posts, posts with and without images, carousels, videos, and polls.

Try it all and determine what your visitors love the most.

5. Listen to your users and their interests.

Look into your and your competitors' most popular posts. Look into analytics, engagements and comments. Talk to your customers and followers. Reply to their interest with new, targeted content.

Feed your starving crowd (Robert Koorey)

6. Ask them to do the next step.

We love to consider ourselves complex, but people follow some simple rules.

For example, if you don’t tell them what exactly to do after they read your content, you can assume they need to

Do nothing!

So, be crystal clear about what their next action is.

The final step: create a content plan and calendar

To elevate your content to the next level, you need a visual content plan — a calendar.

You need a plan and structure to scale your business through content marketing.

Using this system and content calendar helped me produce 10x more content for the same amount of time.

The best part?

As you post about your core topics, you can always revisit your calendar and find inspiration, and you can use past posts to write new ones.

You’ll never start writing from scratch!

I created a free, simple content planner and calendar to start your content system.

Don’t overcomplicate your content calendar.

You can use any app of your choice:

• Excel

• Google Sheet

• Click up* (also has calendar view and great free features)

• Notion*.

If you need help with your content or creating your content calendar, write at angelina@marketingfairy.com.au or message me here. I’d be happy to help start your content planning journey.

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*These links are affiliate links. That means I’ll get a small commission if you register to use these tools and sign up for a paid version. I recommend just tools I use or have used in the past.