Marketing Fairy #13: Chat GPT Can Do Much Better For You Than "Article Writing".

Try these features to use AI to its full marketing potential save many hours

Hi folks, do you also think we’re in the middle of Chat GPT “madness”?Thousands of new similar AI tools are already on the market, and it’s difficult to try them all, let alone have an opinion about their quality and benefits. Not to mention the danger of misuse.

Source: Photo by Mariia Shalabaieva on Unsplash

After I’ve been trying it for some time, you market your business, and you can use GPT to its full potential to get reasonable assistance and save many hours. 

AI advocates scream that new technology will make many professions obsolete. There is still no genuine replacement for humans, especially our creativity.

Although Chat GPT can’t (still) replace your writing, it’s time for marketers to make it part of their daily workflow as an assistant tool. Today, I have some quick tips to help you improve your marketing.

Can Chat GPT write content instead of you?

It depends on the content. It can work if you need a reasonably good copy for an FB ad. Suppose you need an opinionated piece or a blog post, wrong choice.

However, I’ve tried some other features of Chat GPT that can be utilised for marketing and produce a decent result. I’ve also added some recommendations from others to this list.

Create outlines for extended content.

Outlining is the process that helps me a lot in the writing process. It gives direction and clarity and prevents meandering through digressions. Chat GPT can create a decent article outline for you in seconds.

Here’s the outline I got:

It’s a good starting point, gives you clarity, and saves time spent researching and outlining.

TIP: If you do not love the first outline you get, you need more specific prompts. 

ChatGPT can write product descriptions, headlines, and call-to-actions, but the main point is that YOU need to know what you are doing and check and improve it. A scenario where you know nothing about, for example, landing pages and let GPT make you a great landing page is bullshit (my modest opinion).

I wouldn’t use AI to write a landing page for me, but I used it to draft it.

To prepare for this, I used Chat GPT to ask questions about my audience. That’s a great shortcut to discovering more about your audience - their habits, customer journey…

Use AI to generate new ideas.

Sometimes developing good ideas for your content, newsletter, or blog isn’t easy. Chat GPT proved good in generating ideas about a specific topic, especially if the prompt is straightforward enough. It replies well to instructions to change the point of view, style, and target audience. Play with it, and it will become your “idea buddy”.

You can paraphrase and summarise complex content.

If you have a piece of complex article or research, Chat GPT can summarise it in a minute and make complicated data easily digestible.

Cat GPT is also proved quite good in modifying existing content for a particular tone prompted by you or adjusting to a current goal, for example, SEO.

Draft Social media posts.

Although ChatGPT can generate social media posts for Facebook, Twitter and LinkedIn and often deliver copy filled with trending words, you need to be cautious and intelligent in using this function.

To get an excellent copy, you need exact instructions - prompts. Why bother if you need more time to write a prompt than a social media post? (unless you’re stuck and need fresh ideas).

Get marketing tool recommendations.

But you can also use it to get recommendations for tools. After all, there’s a vast sea of “top ten” lists for just about any tool on the web. For example, ask about the best keyword research tools.

Chatbots, customers survey, email campaigns, you name it.

ChatGPT has “human-like” capabilities in many areas. ChatGPT has countless uses, and we’re still discovering many of them. Some of the specific marketing uses I found online but still haven’t tried:

• Chatbots: Marketers can use ChatGPT to build chatbots for their e-commerce sites.

• Video scripts: ChatGPT can generate video scripts for marketing and promotional videos if prompted correctly.

• Email campaigns: It can generate personalised email campaigns based on a consumer’s behaviour and interests. You can “feed” him with data through prompts or by sharing the website’s URL.

• Generate surveys: ChatGPT can conduct surveys and questionnaires to gather insights from target demographics. It can even create custom questions for individual consumers based on the data provided.

• Data Organisation: ChatGPT cannot create the spreadsheet itself, but it can organise the information for you. It can also follow specific prompts to help you complete spreadsheet formulas.

I’ll notice I haven’t included SEO, keyword research, and many other possible marketing-related features. I will talk on this topic more, for sure, including advice on what case NOT TO use Chat GPT.

Be smart. Check and have a reasonable doubt.

Being incredibly “smart” as it uses an enormous database, it still doesn’t mean GPT data are always true.

• There is no 100% guarantee of accuracy. So, good old comparing and double-checking is the rule of thumb.

• It may sometimes produce even harmful instructions or biased content; GPT creators are well aware of the issue, and in order to make it less violent, sexist, and racist, they hired Kenyan labourers, paying them less than $2 an hour; how convenient!

• Bigg issue can be limited knowledge of the world and events after 2021 - what is that compared to entire human history? (and some of us humans, yes, we know much about it)

Have to admit, there are some big improvements (that can be scary and look like a live reference to our favourite dystopian sci-fi movies)

• Chat GPT can answer follow-up questions.

• Can admit mistakes - not all humans have this, though :)

• It is improved to reject inappropriate requests.

There is no replacement for your knowledge and gut feeling.

I understand the rising fear and hysteria that Chat GPT and other similar AI assistants will replace us as obsolete. Chat GPT is just innovative technology backed up with a computer that can aggregate an enormous set of data. It still can’t be a doctor, accountant, lawyer, engineer, plumber and not marketing strategist.

There is no substitute for human decision-making nor a replacement for the gut instinct of a marketer backed up with knowledge.

Marketing Fairy recommends: Google Business Profile for local SEO

Google Business Profile (formerly Google My Business) is free and, unlike some other Google products, easy to use. This tool is an inevitable part of businesses’ online presence as it covers Google, Google Maps, and Google Search.

It allows you to add information about your business, including your hours of operation, contact information, and photos. It’s important for local businesses, as publishing regularly on this platform can help your local SEO.

More importantly, it helps you get found on Google and present social proof to potential customers — Google reviews are a powerful way to get that right.

Quote that matters

“What separates good content from great content is a willingness to take risks and push the envelope.” — Brian Halligan, CEO & Co-founder, HubSpot.

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